Senior Email Marketing Executive

Ref: MON09960
Salary: Competitive salary and attractive benefits
Department: E-Commerce
Location: Notting Hill Village, London (W11)
Position type: Permanent
Hours / Duration: 37.5 hours per week
Closing date: 23/09/2018

Looking to join a global retailer who values people?  Then look no further.  We are committed to developing our people, last year we made numerous promotions across the business and raised over £200K through our Monsoon Charity Trust fund raise.  We have a strong brand with many talented people in the business along with a loyal customer base who knows our heritage.  We put people first and pride ourselves in attracting, developing, retaining and inspiring our talent.

Email is a key channel for Monsoon Accessorize and one that gets us very close to our customers.  This role puts us in front of customers and as such must surprise, delight and be an ambassador for the business.  As a Senior Email Marketing Executive, you will be responsible for developing email campaigns for the Monsoon and Accessorize brands in order to acquire and retain new customers.

This role will work with the Digital Marketing Manager to set in place strategic content and a data-driven email plan, in order to effectively communicate with our customers and drive site traffic, engagement and ultimately, sales.

You will be responsible for managing and developing an Email Marketing Executive, and ensuring all day to day aspects of email campaigns from campaign planning through to data segmentation and on-time delivery. This role will work closely with Buying & Merchandising, Content, E-commerce Trading, Design and Development teams.

What will you do as a Senior Email Marketing Executive?

  • Running and managing the day to day e-mail communication across all brands, working with 1 other Email Marketing Executive.  This includes briefing, creative, database, tracking & reporting. Working closely with the UX, Content, Merchandising, Brand, Development and Design teams
  • Responsible for planning the email campaigns across the brands each week with the help of the Digital Marketing Manager that puts the customer at the heart of everything we do
  • Responsible for the day to day management of customer database & ensure database best practices are being followed with a keen focus on analytics and providing clear actionable insights to support performance
  • Ability to create and amend segments using ESP
  • Using email reports & data insight, to evaluate performance of all campaigns and make recommendations for improvements to weekly newsletters.
  • Focus developing email best practices and mobile optimisation. Including managing the testing plan across the brands and proactively introducing changes to optimise channel performance and customer journey
  • Actively champion new ideas and initiatives in line with competitor’s activity/industry trends
  • Work closely with the UX, Content, Merchandising, Brand, Development and Design teams to ensure email are aligned with other channels and provide a cohesive story
  • Work with Digital Marketing Manager & customer insight team to run effective targeted campaigns aimed at increasing retention and customer lifetime value.
  • Help the Digital Marketing Manager implement the email strategy & projects associated across all markets and brands.

What will you need to succeed in this role?

  • Ability to think creatively and resourcefully
  • Proactive
  • Previous experience in an email focused role
  • Strong communication skills
  • Experience of email best practices, day to day email management and design best practice
  • Use of Google Analytics or similar programme to report on email
  • Commercially focused
  • Understanding of email KPI success
  • Strong numerate and analytical skills
  • Strong understanding of ecommerce and transactional websites
  • Proven experience of managing email platforms in a B2C environment
  • An excellent command of language and versatile writing style
  • Positive, passionate and proactive attitude
  • Excellent multi-project management and organisational skills
  • Works well under pressure to tight deadlines with a strong attention to detail
  • Keen to learn & improve the Email Marketing channel
  • HTML & ESP knowledge

What are we like to work for?

If you're ambitious, Monsoon Accessorize is a great place to be.  We're still growing which means there are more opportunities than ever before.  We're also committed to developing our talent.  Last year we made numerous promotions across the company. This year promises to be no exception.  You will enjoy a fantastic benefits package which includes an amazing discount across our brands, up to 23 days holiday, pension, life assurance and an interest free season ticket card loan.  We also provide a great range of Voluntary benefits with external companies that you can take advantage of such as discounts on gym memberships and the opportunity to ride a tax free bike to work to name a few!

If you feel you have the potential to become a Senior Email Marketing Executive, we would love to hear from you.

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