Senior CRM Manager

Ref: MON09566
Salary: Competitive salary & attractive benefits
Department: E-Commerce
Location: Notting Hill Village, London (W11)
Position type: Permanent
Hours / Duration: 37.5 Hours per week

Monsoon Accessorize truly is a global brand. With over 770 international branches in over 55 markets, coupled with over 300 in the UK, we are represented on five continents and still growing. We offer exquisite products that represent individuality, originality and string global brand values. Here at Monsoon Accessorize we care about giving great customer service. We have a strong brand with many talented people in the business along with a loyal customer base who knows our heritage.  We put people first and pride ourselves in attracting, developing, retaining and inspiring our talent.


We are looking for an experienced Senior CRM Manager to drive ambitious growth within the CRM function, developing and delivering the multi-channel CRM strategy. Reporting to the Senior Customer Engagement Manager, you’ll be responsible for driving customer loyalty and retention through the delivery of insights and targeted CRM. Working alongside various teams within the business, including Customer Insight & Analytics, Ecommerce, Marketing and the Technology function, this role will be pivotal in driving a customer centric strategy.

What you’ll be responsible for as a CRM Manager
• Responsible for developing & running the businesses Loyalty Programmes: Monsoon Reward Member’s Club and Accessorize Treats Club. Working continually to optimise and deliver the strategies for both.
• Develop & execute a cohesive strategy to continually acquire new members to each loyalty programme.
• Develop & execute a cohesive CRM Lifecycle strategy including a Welcome Programme, Nursery Programme, Re-Activation Programme, Cross-sell and Upsell activity, Basket Abandonment, Birthday etc
• Develop a VIP / Best Customer Programme for each brand
• Management of the CRM budget
• Analysis of customer data using insight to set strategic direction & communications plan (both on & offline)
• Deliver reporting of the department updating key stakeholders
• Continuously think of ways to automate campaigns and reports and simplify processes
• Continuously look for opportunities to optimise and enhance customer data.
• Produce data driven insights and recommendations for improvements
• Develop the data capture strategy for Monsoon and Accessorize– working with internal Marketing & Retail teams as well as partners such as E-Receipts.
• Continuously think of ways to automate campaigns and reports and simplify processes.
• Ensure that the business are operating within GDPR compliance.
• Line management responsibility for two direct reports

What you will need to succeed as a Senior CRM Manager?
• Proven experience in CRM
• Excellent communication skills, self-motivated, driven and has initiative
• Experience in working with data analysis and segmentation
• Excellent interpersonal and influencing skills
• Strong project management – ability to manage and deliver several campaigns at the same time
• Numerate and analytical and be able to provide insights
• Relevant degree (specialism CRM / Marketing)
• Results-focused with a demonstrated track record of making informed decisions quickly

What are we like to work for?
If you're ambitious, Monsoon Accessorize is a great place to be. We're also committed to developing our talent.  Last year we made numerous promotions across the company. This year promises to be no exception.  You will enjoy a fantastic benefits package which includes an amazing discount across our brands, up to 23 days holiday, pension, life assurance and an interest free season ticket card loan.  We also provide a great range of Voluntary benefits with external companies that you can take advantage of such as generous discounts and the opportunity to ride a tax free bike to work to name a few!


If you feel you have the potential to become our Senior CRM Manager please apply via our website www.monsoonjobs.com

We look forward to hearing from you.

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