E-mail Marketing Executive

Ref: MON09217
Salary: Competitive
Department: Marketing
Location: Notting Hill Village, London (W11)
Position type: Permanent
Hours / Duration: 37.5

Looking to join a global retailer who values people?  Then look no further.  We are committed to developing our people, last year we made numerous promotions across the business and raised over £500K through our Monsoon Charity Trust fund raise.  We have a strong brand with many talented people in the business along with a loyal customer base who knows our heritage.  We put people first and pride ourselves in attracting, developing, retaining and inspiring our talent.

E-mail is a key channel for Monsoon Accessorize and one that gets us very close to our customers.  This role puts us in front of customers and as such must surprise, delight and act as an ambassador for the business.  Reporting to the E-mail Marketing Manager, you will be responsible for developing e-mail campaigns for the Monsoon, Monsoon Childrens and Accessorize brands in order to acquire and retain new customers.  

This newly-created role will closely support the E-mail Marketing Manager with creating strategic content and a data-driven e-mail plan, in order to effectively communicate with our customers to drive site traffic, engagement and sales.   You will manage all day to day aspects of e-mail campaigns from working with the Brand, Content and E-commerce Trade and Design teams through to data segmentation and on-time delivery.

What will you do as an E-mail Marketing Executive?

  • Running and managing the day to day e-mail communication across all brands.  This includes briefing, creative, database, tracking and reporting.  Working collaboratively with the UX, Content, Merchandising and Design teams.
  • Work with the Manager to develop an e-mail communication programme for each brand that puts the customer at the heart of everything we do.
  • Day to day management of our customer database, ensuring database best practices are being followed.
  • Using e-mail reports and data insight to evaluate performance of all campaigns and make recommendations for improvements to weekly newsletters.
  • Actively champion new ideas and initiatives in line with competitor activity and industry trends.
  • Developing e-mail best practices and mobile optimisation.  This includes testing plans for emails to help improve our communication and targeting.
  • Work with E-mail Marketing Manager and Customer Insight team to run effective targeted campaigns aimed at increasing retention and customer lifetime value.
  • Help the E-mail Marketing Manager implement the e-mail strategy and projects.
  • Work closely with E-commerce, Marketing, PR and Brand teams to ensure all communications are as targeted, commercial and inspirational as possible.

What will you need to succeed in this role?

  • Previous E-mail Marketing experience 
  • Experience of e-mail best practices, day to day e-mail management and design best practice
  • Use of Google Analytics or similar programme to report on e-mail
  • Commercially focused
  • Understanding of e-mail KPI success
  • Strong numerate and analytical skills
  • Strong understanding of e-commerce and transactional websites
  • Proven experience of managing email platforms in a B2C environment
  • An excellent command of language and versatile writing style
  • Positive, passionate and proactive attitude
  • Excellent multi-project management and organisational skills
  • Works well under pressure to tight deadlines with a strong attention to detail
  • Challenger personality – the ability to challenge where necessary and present clear rationale to stakeholders
  • Keen to learn & improve the email marketing channel
  • Basic HTML knowledge
  • Previously worked for a leading high street retailer or fashion brand (desirable)
  • Interest in emerging trends

What are we like to work for?

If you're ambitious, Monsoon Accessorize is a great place to be.  We're still growing which means there are more opportunities than ever before.  We're also committed to developing our talent.  Last year we made numerous promotions across the company. This year promises to be no exception.  You will enjoy a fantastic benefits package which includes an amazing discount across our brands, up to 23 days holiday, pension, life assurance and an interest free season ticket card loan.  We also provide a great range of Voluntary benefits with external companies that you can take advantage of such as discounts on gym memberships and the opportunity to ride a tax free bike to work to name a few!

If you feel you have the potential to become an E-mail Marketing Executive, we would love to hear from you.

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