Head of Social and PR

Ref: MON10926
Salary: Competitive
Department: Marketing
Location: Notting Hill Village, London (W11)
Position type: Permanent
Hours / Duration: 37.5 hours per week

Monsoon is on an exciting journey having identified where we want to be and how we’re going to get there.  Monsoon’s journey began in 1970 with founder Peter Simon embarking on a life-changing trip across Asia and coming back to London where he started his first stall on Portobello Road.  Wanting to share the colourful inspirations from his experience, the first Monsoon collections featured beautiful bohemian clothes made in Indian villages using hand-loomed cotton and silk fabrics, organic vegetable dyes and artisan block-printing techniques still used within our production process today. 
 
As a founder member of the Ethical Trading Initiative (ETI), Monsoon have been at the forefront of driving sustainable improvements in working conditions and livelihoods wherever we do business. Believing in the positive power of trade rather than aid we have always connected our British contemporary designs with our network of craftspeople in villages and small communities to give them sustainable independence. We still work with some of the same craftspeople as we did in 1973, with new generations joining the family business over time. 

Our product collections are getting stronger with each season, and we use pioneering techniques to make our product and process as sustainable as possible.  By 2023 over 95% of all our cotton will be organic, recycled or BCI approved.  By 2023 all our synthetic fabrics will be made from recycled or more sustainable sources.  These are elements that make Monsoon so magical, and these are the stories we need to tell. 

We are now looking for a Head of Social Media and PR to come and join our Marketing department. 

In this role you will: 

  • Build our social audience and deepen their engagement in the UK, then across Europe and the US 
  • Define Monsoon’s social media strategy to bring the brand to life outside of physical retail. This should focus on organic and how it works hand in hand with our paid efforts. Should be 100% in sync with web and retail storytelling and calendar. 
  • Brief the design teams to create unique, original content that will drive engagement on social media to make Monsoon stand out against our competitors. 
  • Work with the Marketing Director to pinpoint how the brand’s unique selling proposition is weaved within our narrative for our followers to understand. 
  • Work with the product teams to tell the story of the details behind our design efforts.  
  • Define our PR approach and the role it plays within our communications. 
  • Work with our PR agency to identify our tiers of influencers and how best to bring Monsoon to that audience. 
  • Work with our agency and small environmental groups to share our sustainability efforts. 
  • Identify our top PR titles and build relationships with these outlets. 
  • Regularly share insights into our sustainability efforts and methods we use within our process to further reinforce our stance as a company. 
  • Work with the buying and merchandising teams to identify our hero pieces per season, and ensure these feature at the forefront of our social and PR efforts. 
  • Develop specific strategies for Facebook, Instagram, Twitter and LinkedIn and manage relationships with these outside parties on behalf of Monsoon. 
  • Work closely with the digital marketing teams to ensure we are telling a consistent brand message across our organic and paid social media efforts. 
  • Get closer to our followers and understand the communities that follow us in turn, build tailored content and programs in line with issues that matter to them and are in line with our company values. 
  • Continuously monitor and research social media trends and emerging platforms, tools and channels. 
  • Manage a team responsible for running our social media accounts and creating the copy for our spaces ensuring day-to-day postings are on-brand and optimised. 

We would love to hear from you if you have the followng: 

  • Extensive experience leading social media particularly Facebook, Instagram, Twitter and Instagram - preferably within a retail environment. 
  • Extensive experience of driving community and engagement through social media - and understanding of what engagement metrics are of importance to a quality retailer. 
  • Experience leading the relationship with PR targets (along with a rolodex of contacts suitable for Monsoon) and building relationships with journalists. 
  • Experience of different digital storytelling methods as applied to social media - particularly video and animation. 
  • Experience in content strategy and planning, and the ability to coordinate plans across multiple seasons. 
  • Skilled in extracting insight from analytics tools, and the ability to make decisions about social media activities based on analytics when appropriate. 

What will we offer you in return?

  • Competitive salary
  • 25 days holiday with the option to purchase additional holiday through our salary sacrifice scheme
  • Bonus day off each year after 6 months service
  • A pension that you will be automatically be enrolled in after 3 months
  • Private Healthcare 
  • Life assurance (subject to participating in the pension scheme)
  • A flexible working approach
  • Early pay day Friday finish
  • A generous staff discount with up to 50% discount on our products
  • Interest free season ticket loans
  • Discounted gym membership at our on campus gym
  • Additional discounts such as Westfield discount, Taste card membership etc

If this all sounds great and you feel you are who we are looking for, let us know and apply today.

At Monsoon Accessorize we don’t focus only on what we do, we also care about how we do it. Our values and the way we behave are important to us.

We are committed to creating a diverse and inclusive workforce and an environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people and are an equal opportunity employer. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will also consider flexible working requests for all roles, unless operational requirements prevent otherwise.

We provide reasonable accommodations as needed to people with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at careers@monsoon.co.uk to request discuss any specific requirements.

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