Head of Digital Marketing and CRM

Ref: MON10788
Salary: Competitive
Department: E-Commerce
Location: Notting Hill Village, London (W11)
Position type: Permanent
Hours / Duration: 37.5 hours per week

Our story began with one man and his vision; to bring vibrant, colourful, hand-crafted artisan clothes from faraway places to the markets of London. It is a journey that started on a hippy commune in Ibiza, 1970, and finished with an overland trip east, through Afghanistan and India. Now found in West London, we’re creating vibrant products, and sharing endless discovery.

We are looking for a Head of Digital Marketing and CRM to join our team at Monsoon. In this role you will be responsible for driving high quality traffic through online channels, ensuring the digital team and agencies are performing to a high level to meet traffic targets, while maintaining a strong ROAS and profitable ecommerce P&L. You will also be responsible for developing and executing the customer retention strategy across all our CRM channels.

What you will do as our Head of Digital Marketing and CRM? 

  • Responsible for the key KPI of traffic for the Monsoon website
  • Build, own and deliver the brands digital marketing strategy working across functions to ensure the strategy is customer first
  • To drive both acquisition and retention of the Monsoon customer, predominantly in the UK but also overseeing key international markets
  • Develop and execute the digital marketing strategy for both acquisition and retention delivering ROAS across all digital channels including (but not limited to) PPC, paid social, affiliates and display
  • Ownership of relationships with digital agencies and affiliate partners to ensure all channels are delivering against key performance indicators
  • Build strong relationships with product and design teams to ensure aligned with the product strategy and commercial success.
  • Manage the digital marketing budget autonomously and efficiently
  • Provide the creative teams with detailed briefs around the required digital assets to ensure campaigns are successful
  • Build effective relationships with the other functions of marketing including design and content teams to implement strong marketing campaigns and partnerships
  • Pro-actively identify opportunities for organic search improvement and work with the web development teams / SEO agency to ensure new site initiatives are built in accordance with SEO best practices
  • To report against agreed KPI's on Daily, Weekly, Monthly, Quarterly and Yearly basis
  • Develop and execute the customer retention strategy
  • Lead planning and performance of email, SMS, and DM channels
  • Ownership of the loyalty programme: set customer segmentation, reward incentives and communications strategies
  • Collaborate with brand and marketing teams to land strategy across heartbeat of the year (ie seasonal product focus, trading focus etc)
  • Build internal team and capabilities

What you will need to succeed as our Head of Digital Marketing and CRM?

  • Minimum 7 years digital marketing and CRM experience
  • Hands-on experience in consistently driving qualified traffic to at least one website
  • Proactive 'can-do' attitude with the ability to work in a high-pressure environment and motivate a team
  • Extensive experience in ownership of budgets and working to demand targets with eCommerce teams
  • Experience in management of both digital marketing teams and agencies
  • Strong commercial skills with experience working to ROAS goals, optimising margin within marketing activities and working closely with finance teams
  • An entrepreneurial approach, willing to step out of the confines if your role if necessary, particularly in relation to brand marketing
  • Pace, energy and passion
  • A creative approach to problem solving
  • Great communicator at all levels and strong decision maker with an ability to influence at a senior level
  • Strong analytical capability and GA competency
  • Customer champion and data driven CRM expert
  • Solid understanding of segmentation, propensity and life time value modelling
  • Experience of managing direct to customer channels but also loyalty programmes

If you have the following this would be a huge bonus:

  • Marketing Degree or equivalent
  • Ability to react decisively and in a timely manner to changing market 
  • Retail and/or trading experience would be advantageous

What will we offer you in return?

  • Competitive salary
  • 25 days holiday with the option to purchase additional holiday through our salary sacrifice scheme
  • Bonus day off each year after 6 months service
  • A pension that you will be automatically be enrolled in after 3 months
  • Private Healthcare 
  • Life assurance (subject to participating in the pension scheme)
  • A flexible working approach
  • Early pay day Friday finish
  • A generous staff discount with up to 50% discount on our products
  • Interest free season ticket loans
  • Discounted gym membership at our on campus gym
  • Additional discounts such as Westfield discount, Taste card membership etc.

If this all sounds great and you feel you are who we are looking for, let us know and apply today.

At Monsoon Accessorize we don’t focus only on what we do, we also care about how we do it. Our values and the way we behave are important to us.

We are committed to creating a diverse and inclusive workforce and an environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people and are an equal opportunity employer. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will also consider flexible working requests for all roles, unless operational requirements prevent otherwise.

We provide reasonable accommodations as needed to people with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at careers@monsoon.co.uk to request discuss any specific requirements.

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