Campaign Manager - Direct Mail

Ref: MON10752
Salary: Competitive
Department: E-Commerce
Location: Notting Hill Village, London (W11)
Position type: Permanent
Hours / Duration: 37.5 hours per week

This is a newly created role to help support with the growth of printed marketing channels; trialling new formats, drops and testing (UK & International).

Following the success of some recent direct mail tests we are now looking for a Campaign Manager to grow out this channel and develop key drop dates throughout the year in line with the trade calendar. Alongside direct mail, we are also looking for a Campaign Manager to trial some other printed marketing channels such as Media Inserts, Parcel Inserts & Door Drops.

What you will do as our Campaign Manager - Direct Mail?

  • Requesting quotes from printer, postal provider and other suppliers (where necessary) to determine most cost effective mailing options prior to booking
  • Applying for Royal Mail incentives to earn credit on future mailings, decreasing postal costs and increasing contribution
  • Writing creative briefs for all direct mail collateral and requesting promotional codes for each audience group
  • Working with CRM manager and data analyst devise the segmentation of the campaign and write data brief for mailing selections
  • Build out and maintain a critical path of all direct mail drops incorporating key dates for stakeholders and suppliers
  • Devise a Direct mail strategy for key segments; Reward, Reactivation, Unengaged, Store
  • Work with other channel owners to support direct mail (i.e. omni-channel testing) 
  • Build up good working relationships with printer & postal providers. Open up conversations with other suppliers if they could add additional value
  • Evaluate performance of each direct mail campaign and pull together concise reporting
  • Handling invoices & payments for direct mail channel
  • Keep an eye on competitor printed marketing activity and suggest ideas for future mailings
  • Build out annual test plan; what formats to test, offers, content
  • Explore and test new printed marketing and international printed marketing channels such as media inserts, door drops, parcel inserts
  • Work with partners to get advertising revenue. Developing a rate card for advertising space and product insertion.

What you will need to succeed as Campaign Manager - Direct Mail?

  • Previous end to end direct mail experience
  • Knowledge of print processes
  • Channel reporting and forecasting
  • Use of Google Analytics desirable
  • Commercially focused
  • Creative with a versatile writing style – Demonstrable briefing experience
  • Positive, passionate and proactive attitude
  • Excellent multi-project management and organisational skills
  • Works well under pressure to tight deadlines - strong attention to detail
  • Degree in Business, Marketing or relevant subject desirable

If this all sounds great and you feel you are who we are looking for, let us know and apply today.

 

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