Digital Analyst

Ref: MON10747
Salary: Competitive
Department: E-Commerce
Location: Notting Hill Village, London (W11)
Position type: Permanent
Hours / Duration: 37.5 hours per week

Working as part of the digital team, this newly created role is required to drive actionable market and customer insights to address key strategic questions for the digital channels. You will be responsible for tracking, reporting, and analysing the performance of marketing activities, managing the GTM, setting up and managing attribution/RFM/propensity models, ad-hoc analytics requests, and the development and automation of regular reports.

We are looking to really develop data led insights and ensure all of our marketing activities and decision are data driven. This will require a range of analysis, reporting and storytelling to inform key decisions relating to our product and marketing activities.

Beyond this, you will also manage the GTM, implementing and changing tags as necessary.  You will work with the necessary teams to ensure correct tagging and tracking is in place for all activity, especially GA.

In terms of attribution, we have recently set up GA attribution and facebook attribution.  We are looking for someone with experience of managing these and who is able to help give actionable insights off the back of these models.  You will also work closely with the CRM team on RMF or propensity modelling. 

What you will do as our Digital Analyst

  • Provide actionable market and customer insights to address key strategic questions
  • Track, report and analyse the performance of all marketing and online activities.  Work closely with the marketing, trade and brand teams to maximise performance and improve ROAS/MOAS
  • Work closely with the digital marketing, CRM and online teams around annual budgeting and forecasting
  • Analyse external and internal customer data using database queries, Excel models, web analytics tools, statistical analysis tools, and campaign management software tools
  • Utilise tools current tools and recommend further tools including Excel, SQL, Google Data Studio, Python, Tableau or PowerBi
  • Ability to implement tags into GTM, ideally with experience of managing and maintaining a tag management system previously
  • Run and analyse A/B and multi-variate tests, communicate results and provide recommendations
  • Experience with marketing attribution (ideally GA and/or facebook) and RFM or Propensity modelling
  • Work closely with digital marketing, trade and CRM teams to create and share understanding of qualitative and quantitative financial models
  • Derive data-driven insights from available datasets to inform decision-making and marketing strategy
  • Identify areas for improvement and cost saving through an analytical approach across owned, earned and paid channels
  • Deliver and set-up automated reporting for internal and external use

What you will need to succeed as our Digital Analyst

  • Proficient in marketing research and statistical analysis
  • Excellent analytical skills and a high degree of business acumen
  • Excellent communicator, can explain complex problems simply
  • Expert in GA, with a GAIQ certification
  • Experience with excel, SQL and Google Data Studio
  • Minimum 5 years’ experience online ecommerce/retail

If you have the following this would be a huge bonus:

  • Experience in tagging and managing GTM
  • Experience setting up attribution in GA and/or Facebook
  • Able to work with Python, Tableau, PowerBi /any other reporting tools

 

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